Tuesday, April 10, 2012

Why a website and Google's Pay-Per-Click program are an Entrepreneur's best friend.


Instead of strictly discussing ways to make money online, I want to show you the power of what you can learn in my program for bigger ideas. What this program is teaching you is essentially how to judge the numbers of any industry in the world.  Google provides the exact searches for every single keyword searched on Earth and the Cost-Per-Click (CPC) of each one.  If you multiply those two numbers together, you get a rough estimate of how much advertising money is being spent in that industry online (and the actual number being spent would be bigger, because we are not including offline advertising). This is because the CPC of a keyword is based on a bidding system that all advertisers participate in.

That data alone is very interesting and will give you the scope of any industry compared with another. You know how much you can pay for a qualified lead to your website (since that is what a paid Google search is), and you know the total number of searches for any keyword per month. 

To give you an example of how you can use this data, let's say you have an idea to make specialized leather backpacks to sell (just an example that popped in my head, your idea could be anything!).  You talk with a manufacturer, and they tell you they will make the bags to your specifications and dropship them to any address you like for $20 (dropshipping means they will take the order and ship it for you).  Now you jump online and find out that the CPC of "leather backpacks" is $0.50 and is searched for 26,000 times per month.       

This means that on average $13,000 per month is being spent online by advertisers who are selling leather backpacks.  What this means for you is that you can get a visitor who typed in "leather backpacks" to your website for $0.50. 

In the old days to try out a venture like this, you would have had to have paid to get these products made, gotten them in a store somehow, and then hoped that that would sell and your idea would become profitable!  That is a HUGE amount of money (and time) to invest in an idea that may not work. 

What could you do today?

You could spend $20 on a website and another $100 on a Pay-Per-Click (PPC) campaign.  Then what you do is make a sales website for your leather backpacks and set up a PPC campaign to send you 200 visitors (with the CPC price at $0.50, that is how much traffic you would get for $100).  Let's say you price your backpacks at $60; that would be a $40 profit per backpack sold since the manufacturer would make and ship each one for $20.

If you make $40 per backpack sold, that means you would need to sell three backpacks out of your total traffic of 200 visitors to make a profit (if you sell three backpacks, you would make $120 from the backpacks, minus your $100 spent on the PPC).  In other words, if three people out of 200 visitors buy your backpack, you are technically profiting (your minimum amount of profit to go forward with this project may be something different though).

The good thing here is that you can test this whole process without investing too much time or money...when your visitor clicks the "process payment" button, you can redirect to a page that says "sorry, we are currently out inventory," and then mark that as a sale (the reason you couldn't just send the order to the manufacturer is because they'd usually have an initial fee that you wouldn't want to pay until after testing the product). 

See the beauty of the whole process?  You have just tested an entire idea with a fraction of the time and money you would have had you have gone through with the entire traditional approach.  If you sell less than 3 backpacks, you absolutely do NOT move forward the idea.  If you sell the minimum amount that you had set in your head to make the idea worth it, you move forward.  Then you can set up your website and PPC campaign to run on autopilot, and have your manufacturer make and ship the product.

This is just a quick example I made up, but there are LOTS of people making a living this way, utilizing easily made sales pages and PPC campaigns to test their ideas and run with the ones that work.  This is the world that is enabled by the Internet, dropshipping, and PPC campaigns! What you will realize is that once you learn more about online marketing, more and more ideas to make passive income will start coming to you, and you can grow your passive income with one project at a time, all while taking breaks as long as you want in between in each one! 

One website like that could end up making you THOUSANDS of dollars in passive income each month.  Your website is your permanent salesperson and the drop shipper takes care of delivering the product, as well as customer support.  All you do is check your bank account when you wake up in the morning, see that it's bigger, and do whatever you want the rest of the day!

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